WE BELIEVE ANYONE
A significant barrier to entry in the running market is the lack of available education and a lack of inclusion for newcomers. Prospective runners are often too intimidated to start, beginning runners lack credible resources to compile and transmit knowledge, and seasoned runners become too embarrassed to request additional information. This results in an industry filled with conjecture, half-truths and misplaced efforts.
- YOU MATTER -
The first thing you’ll find out about the Ultra Running Company is that we REALLY like to run. Every member of our team has spent years on their feet, and we truly enjoy doing it. That may sound odd if running isn't yet your passion, but we want to help you be the happiest and healthiest person possible and we think our experience is a great asset for that. In short, we want to help you Learn to Love to Run.
We're here to find out what is important to you, to pass along our experience and research to you, and to figure out what TYPES of products are right for you...and we're here to do all of that BEFORE we recommend a particular style or brand of shoe.
Sounds obvious, right? Tell that to the other stores. Every runner has their own style, habits & preferences, including many of the salespeople you have worked with in the past. They practice "retail sorcery" with shiny machines & technical terms that have no impact on your injury rate or speed. That’s not fair. You deserve facts. You deserve honesty. You deserve science, people who care about health more than their own bottom line and a shoe that actually works for you.
BECAUSE YOU ARE ULTRA!
A WORD ON STABILITY
There is exactly ZERO scientific evidence that "Stability" or "Guidance" features in your shoes solve running issues or prevent future injuries. Your exceptionally High or Low Arch will not impact our recommendations to you. We understand people may have told you this was important in the past, but we follow science, & the facts simply do not support these outdated claims.
We DO want to hear about your wide or narrow feet, your bunions and whether it hurts when you do stuff. We encourage every customer to work with us in-store for a comprehensive Gait Analysis utilizing one of our Pro-Form treadmills. This helps us optimize your shoe choices, and, frankly, we're not sure how other stores are comfortable making any kind of recommendation without doing so. You deserve our respect and honesty when it comes to fitting you with the best shoes in the world...we thought we'd address the rhino in the room early in the process.
The Ultra Running Company is made up of runners who care about who you are, and who care about how you run.
Our team is not paid on commission, and we're encouraged to spend as much time as you need to find the very best solutions for your unique needs.
You can meet them here or you can read what other people think about their service on YELP!, google and Facebook.
(hint: our customers have made us the highest rated rated
running store in the country on all three, and it's because of these folks!)